Meta plans to establish a rival app shop to Google Play and the App Store.
To enable consumers to download apps directly from the adverts they see, Meta intends to put up an app store on Facebook. This is done in an effort to compete with the Apple App Store and the Google Play Store for Android-based devices.
The Verge reports that Meta will launch its beta program later this year in collaboration with Android app developers. The measure was taken in response to the “Digital Markets Act,” a new law that will come into force in the European Union next year.
Apple and Google must continue to permit customers to download apps from sources other than Google Play or App Store because this guideline applies to them.
In a presentation to beta-phase developers, Meta revealed that it will host their applications and let Facebook users download them directly from posts or advertisements they see, bypassing a download link to the Google Play Store.
According to Meta, developers will be able to use any pricing system they see appropriate and will be able to increase the download rate for their apps through paid Facebook ads. Meta also states that it does not currently intend to set quotas or charge for in-app purchases like Google and Apple do.
According to reports, Google and Apple receive fees from app downloads, subscriptions, and internal digital purchases made in apps and games. According to some news, these costs are often higher than 30%.
Because Google currently permits downloading of software outside of the Google Play Store, fraudulent and harmful apps can occasionally be spotted on Android devices. For its part, Apple continues to forbid the download of any apps for the iOS operating system from sources other than the App Store.
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