Our talk today will be about the Apple company
The most famous trading and computer company in the United States of America, located in the United States of America, it is classified as a multinational company, and the nature of its main work depends on specializing in manufacturing, production, development, improvement, and sale of computer programs, smartphones, and computers, and it also owns a series of electronic devices such as iPad And iPhone and Mac.
The birth of Apple
Apple is one of the leading companies in the modern era, and its existence relied on a long history full of important events. As it was founded by both Steve Jobs and his classmate Steve Wozniak, and in 1976 AD we were able to design a computer that marked the beginning of the emergence of Apple computers in the period between 1981 AD to 1985 AD.
Where Jobs was keen to participate with a group of engineers in establishing a computer called the Apple Lisa, and some problems led to the separation of Jobs from the engineers, but the Lisa device succeeded in reaching the market in 1983 AD, but it faced failure; Because of the limited programs it offers and the high cost of its production.
The Macintosh computer was launched by Apple in 1984 AD, and its marketing advertisement contributed to reaching many individuals, and in 1985 AD problems arose between Jobs and Apple CEO John Sculley, and as a result, Jobs resigned from the company, so Scully took control of it and faced competition with Businessman and programmer Bill Gates, owner of Microsoft Corporation
And Apple and Microsoft fought a case that later led to damage to Apple's reputation and its decline, and this affected it greatly. This led to the appointment of Gil Amelio to become its CEO, who made sure that Steve Jobs returned as an advisor to the company.
[2] Steve Jobs became CEO of Apple temporarily in 1997 AD, and he was interested in restructuring the production process, and he also announced cooperation with Microsoft in the field of issuing copies of Microsoft Office software to run on Apple Macintosh devices, and Apple was keen to open the store owners to provide all new products to its customers.
Apple produced its new computer, which it was able to sell more than 800,000 copies of in 1998 AD, and it contributed to achieving many profits for the company, and in 2001 AD Apple released its own operating system, known as the Macintosh, and since 2005 AD until the present time, Apple has witnessed many developments
Where Jobs announced the use of Intel processors in the manufacture of Macintosh devices, and in 2006 AD both the iMac and the MacBook Pro appeared, and at this point in time Apple achieved clear successes that led to a significant increase in its share prices.[2]
Apple sales
- Apple provided many important technological businesses and services, such as Apple Music and the App Store.
- Where these services contributed to an increase in Apple's sales rate, whether for iPads or iPhones, the company's quarterly profits increased by a rate of 12%; That is equivalent to $8.7 billion, with an increase in sales revenues of about 7% compared to 2016.
- Apple also expects an increase in its sales with the release of its new devices, as Apple's iPhone sales increased by 2%, while iPad sales increased by 15%.
Apple products
Since the founding of Apple in the twentieth century AD until the present time, the company has been keen on designing, producing, and developing many computer and digital products that have constituted a tremendous advancement in the computer sector, electronic devices, and various programs and applications.
Here is information about the most important Apple products over the years:
Macintosh computer (in English: Macintosh): It is a computer produced by Apple in the year 1984 AD, and it is considered a distinctive element in the world of personal computers, as it was not specialized in a specific category of individuals, but it is easy for anyone to use it.
The iPod device (in English: iPod): It is the first device that contributed to transforming the nature and specialization of Apple's work from an interest in manufacturing computers to moving to the manufacture of other electronic devices. The iPod took care of digital music and stored it in MP3 format, and this device was announced in 2001.
iPhone (in English: iPhone): It is one of the most important products of Apple, which came after its success in issuing the iPod, and the iPhone was announced in 2007 AD, and it was considered one of the most important smartphone devices.
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