Snap is shutting down its motion picture hosting platform, Gfycat.
Before closing the site, the company required users to back up their animated pictures or GIFs, all information now accessible on gfycat.com will be deleted.
It's unclear if Snap intends to integrate Gfycat content into the Snapchat social networking platform or completely get rid of all GIFs.
The Snapchat spokesman confirmed to TechCrunch that users of the app will be allowed to continue looking for GIFs and using them in their discussions.
According to observers, the platform's demise was brought on by its failure to compete with other websites that focus on movies, such as Tenor and Giphy.
Due to the TLS security certificate's expiration in May of last year, Gfycat experienced a lengthy outage that drew criticism.
Over the past few months, users of the platform have also complained on the Internet about how the support staff neglected their issues when they were having trouble submitting GIFs.
Gfycat, a top platform for converting videos to gifs, was established in 2013 and supports short, high-quality videos. Gfycat was purchased by Snap in 2020.
Meta's Giphy animation platform was also sold to Shutterstock for $53 million, after incurring huge losses, as it failed to complete its acquisition after 3 years, due to monopoly and competition rules. Giphy was acquired by Meta in 2020 for $400 million.
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