Meizu is shifting its focus to AI and exiting the smartphone market.
Meizu, a Chinese technology company, declared that it will be shifting its attention to artificial intelligence and discontinuing the development of new smartphones as part of a significant economic transformation.
The Chinese corporation is now pursuing an approach it refers to as "everything with artificial intelligence," concentrating its efforts on creating "devices of the future" that are powered by artificial intelligence.
The chairman and CEO of Xingji Meizu Group, Shen Xiu, noted that Meizu effectively transitioned from being a "mobile phone company" to creating an integrated system of devices in 2023. The most notable example of this was the augmented reality glasses that the company offers under the MYVU sub-brand.
Shen also discussed the changes that have taken place in the smartphone market, pointing out that, on average, customers take 51 months to upgrade their smartphones and that, in terms of fluidity, photography, and operating system features, smartphones from different brands perform similarly.
Shen feels that the present trend of firms racing to grow camera sensors, speed up charging, and add more memory has constrained the creative area available in smartphones.
The business made the decision to stop working on the Meizu 21 Pro, 22, and 23 smartphones, among other forthcoming models.
The company is now entering the sphere of artificial intelligence after preparing for two years, assembling work teams, and amassing resources. It had previously abandoned the development of MP3 players with great sales in order to concentrate on the smartphone market.
The Chinese startup intends to release an artificial intelligence-based smartphone operating system this year.
Meizu promised its clients that the company's choice to undergo a strategic transformation would not have an impact on its current offerings.
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